Who are the target consumers of comfortable office chairs?

Before all kinds of commercial companies formulate marketing strategies, one of the tasks that must be done is consumer analysis. Only by doing a good job of the target consumer profile can we formulate a suitable marketing plan. So, who is the target consumer of comfortable office chairs?

The following is the outline:

Why understand the target consumers of comfortable office chairs?

How to understand the target consumers of comfortable office chairs?

Who are the target consumers of comfortable office chairs?

Why understand the target consumers of comfortable office chairs?

1. Conducive to understanding the target market. China's Sun Tzu's art of war emphasizes knowing oneself and the enemy in order to win. Therefore, in commercial marketing, understanding the target consumers can clarify the size of the target market.

2. Conducive to the selection of marketing channels. The soul of planning is event planning, and one of the most important steps is event execution. Therefore, understanding consumers' media contact habits can better execute the office chair marketing activities.

3. Conducive to the establishment of reasonable product prices. The consumption level and consumption habits of the target consumers directly determine whether the office chair products can successfully enter the target market.

How to understand the target consumers of comfortable office chairs?

1. Understand the medium of the target consumer's contact. When many companies invest in advertising, they feel that part of the advertising costs is wasted. Therefore, only by knowing the media commonly used by the target consumers and the time of contact with the media can the effect of office chair advertising be improved.

2. Understand the target budget of the target consumer. Due to the different economic levels, there are also differences in the level of consumption within the target consumers. This requires marketers to divide market segments and make customized office chair sales plans.

3. Understand the core needs of target consumers. The core requirement of an office chair is a comfortable rest. Therefore, any purchase points that can reflect the comfort of an office chair should be clearly presented.

Who are the target consumers of comfortable office chairs?

1. White-collar workers in the city. There are more and more white-collar workers working in the office. Therefore, office chairs for white-collar workers on the market should also fit the office scene. In addition, office chairs with pulleys help to improve work efficiency and are also very popular among white-collar workers.

2. E-sports enthusiasts. Although there are gaming chairs specifically for gaming enthusiasts on the market, they are expensive. In contrast, comfortable and safe office chairs have become a cheap alternative to gaming chairs.

3. Anyone who needs a comfortable chair. The audience of the chair covers all age groups. Therefore, for your own physical health and psychological pleasure, buying an office chair is also quite the right choice.

In short, understanding the target consumers of comfortable office chairs can formulate appropriate channel launch and media scheduling strategies, and customized marketing to target consumers in market segments may have unexpected good results. RUNZHI Furniture Co., Ltd is a Chinese company specializing in the production and processing of office chairs. Welcome to cooperate with us.